Dubai’s SME expo is a governmental event established by Mohammed Bin Rashed to facilitate Small and Medium Enterprises (SMEs). We have upscaled their SME 100 event – where they pick the top 100 SMEs to award and rank – taking branding, renders, video editing, marketing, design and photography, all under our wings.

We transformed the SME 100 Event into a champion event, giving them a whole new look and feel with our rebranding services. Our rebranding trickled down into the marketing collaterals, their books, outdoors advertisement, video promos, and stage renderings.

Dubai SME needed a matching visual design to their forefront identity. We transformed their art direction, rebranding it in a different way to give it a classier look using chic, dark tones. The new art direction was applied to their presentations and even their photoshoots scripting, giving them new standards of what to wear and how to pose.

To elevate the event, we hyped their online presence by creating ads, social media monthly calendars, and content in both English and Arabic targeted at business owners. This ambitious project resulted in grand, luxurious changes that set new tones for the event.