Color plays a significant role in how we perceive the world around us. It can evoke emotions, influence our mood, and even affect our behavior. In the world of marketing, understanding the psychology of color is crucial for creating effective branding and marketing materials. In this blog post, we will explore how different colors can affect consumer behavior and how brands can use color theory to their advantage.

Marketing is a critical aspect of any business, and while some campaigns achieve resounding success, others can fall flat on their face. In this blog post, we'll take a closer look at some of the biggest marketing fails of all time and what we can learn from them.

Our inboxes are cluttered as it is, and it’s no good adding more scattered content to the mix by having an unplanned, sloppy newsletter.

You want to balance out your content so that you are informing and teaching your audience more than you are promoting your products. Online studies show that you should keep it at a 90% to 10% ratio. Most of the time, your readers won’t really care to check something that doesn’t directly affect their lives.

Newsletters are great because they provide interesting content targeted at readers who want to learn more. But it wouldn’t be a newsletter if it doesn’t contain a call-to-action.

Your newsletter is going to need its own landing page. Once you’ve bogged down all the details and found out what your newsletter’s theme is, you’ll want to create a Subscription page for your newsletter.

We’ve said it again, and we’ll say it again: a cluttered inbox with cluttered emails will only lead out to stressed out readers, and a ton of unsubscriptions. To avoid having a messy-looking newsletter, ask your designer to add a lot of white space in the design.

This may seem counter-intuitive, but the best way to ensure you have an active, engaged subscribers list is by providing a clear indication of where your readers can unsubscribe.

If you’re familiar with SEO, then you’ll understand the importance of having alternative text (ALT text) in your images. Alt text is basically the text that people see when images aren’t loading because of slow internet, or settings disabled.

Testing your emails will help perfect your newsletters to a tee. You have to test out different types of newsletters to see what works best for your audience and your email list. Like we mentioned before, going for niche topics helps increase engagement, so if you feel like you need to narrow down your email to get more subscribers and a better response rate, then test that out!

Once you’ve put together your newsletter, make sure to go through our checklist above to guarantee high-quality emails to your readers. If you feel like you’ve followed all the points, but your newsletter still looks cluttered, then see if you could level things out by removing more content or some of your images.