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Make it easy for people to unsubscribe
This may seem counter-intuitive, but the best way to ensure you have an active, engaged subscribers list is by providing a clear indication of where your readers can unsubscribe.
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Do your images have ALT text?
If you’re familiar with SEO, then you’ll understand the importance of having alternative text (ALT text) in your images. Alt text is basically the text that people see when images aren’t loading because of slow internet, or settings disabled.
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Always do test runs of your newsletters
Testing your emails will help perfect your newsletters to a tee. You have to test out different types of newsletters to see what works best for your audience and your email list. Like we mentioned before, going for niche topics helps increase engagement, so if you feel like you need to narrow down your email to get more subscribers and a better response rate, then test that out!
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