February 12, 2022

Make it easy for people to unsubscribe

This may seem counter-intuitive, but the best way to ensure you have an active, engaged subscribers list is by providing a clear indication of where your readers can unsubscribe.

First of all, your uninterested readers are relieved when they find that “Unsubscribe Here” text at the bottom of your email. It shows that you follow certain protocols to ensure the satisfaction of your audience. It also ensures that your email isn’t marked as spam. If readers can’t find your unsubscribe button, or you’re making it difficult to find it, then they might just mark you as spam so that they don’t see your emails in their inbox.

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