February 26, 2022

Do your images have ALT text?

If you’re familiar with SEO, then you’ll understand the importance of having alternative text (ALT text) in your images. Alt text is basically the text that people see when images aren’t loading because of slow internet, or settings disabled.

A lot of the times when subscribers receive email, the email server marks them as unsafe. This could cause the images to not load, since they are not coming from a known or trusted source. In that case, having Alt text in all your images will help describe to your readers what the image is all about.

This is especially important if your images have CTAs within them. If your CTA is an image, then they might not even know it’s there! In that case, if you have a Sign Up button as an image, you will want to put your alt text as something along the lines of “Click here to sign up.”

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March 15, 2022

Always do test runs of your newsletters

Testing your emails will help perfect your newsletters to a tee. You have to test out different types of newsletters to see what works best for your audience and your email list. Like we mentioned before, going for niche topics helps increase engagement, so if you feel like you need to narrow down your email to get more subscribers and a better response rate, then test that out!

April 3, 2022

Are you ready to send out your newsletter?

Once you’ve put together your newsletter, make sure to go through our checklist above to guarantee high-quality emails to your readers. If you feel like you’ve followed all the points, but your newsletter still looks cluttered, then see if you could level things out by removing more content or some of your images.

December 25, 2021

Educate your readers, and then promote your products or services

You want to balance out your content so that you are informing and teaching your audience more than you are promoting your products. Online studies show that you should keep it at a 90% to 10% ratio. Most of the time, your readers won’t really care to check something that doesn’t directly affect their lives.