Once you’ve put together your newsletter, make sure to go through our checklist above to guarantee high-quality emails to your readers. If you feel like you’ve followed all the points, but your newsletter still looks cluttered, then see if you could level things out by removing more content or some of your images.
Generally, the more tips and lessons you provide in your emails, the more your audience will feel like they’re learning and gaining something from your weekly/monthly newsletters. Don’t lose that opportunity!
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You want to balance out your content so that you are informing and teaching your audience more than you are promoting your products. Online studies show that you should keep it at a 90% to 10% ratio. Most of the time, your readers won’t really care to check something that doesn’t directly affect their lives.
Read MoreNewsletters are great because they provide interesting content targeted at readers who want to learn more. But it wouldn’t be a newsletter if it doesn’t contain a call-to-action.
Read MoreYour newsletter is going to need its own landing page. Once you’ve bogged down all the details and found out what your newsletter’s theme is, you’ll want to create a Subscription page for your newsletter.
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