Plan out your newsletter’s main Call-to-Action

Newsletters are great because they provide interesting content targeted at readers who want to learn more. But it wouldn’t be a newsletter if it doesn’t contain a call-to-action.

The purpose of the marketing that we do online is to get customers to click on something. You want your subscribers to click on these links that lead them to a webpage, a promo page, an event page, or whatever it is that you have in store for them.

But there should always be one main CTA in each one of your newsletters. Your audience should understand what exactly they should be doing in your email. Are they clicking to RVSP to an event? Are they checking out awesome deals and discounts? Do you want them to read a case study that highlights your profession and knowledge in the industry? Make that clear.

That doesn’t mean you should limit yourself to only one CTA, either. You could have other links in your newsletter that leads them to other pages – but those links should be additional points. For example, you can include links of your latest blog posts at the bottom of your email, or a calendar that is included in each of your newsletters.