January 28, 2022

Keep your newsletters simple and clean

We’ve said it again, and we’ll say it again: a cluttered inbox with cluttered emails will only lead out to stressed out readers, and a ton of unsubscriptions. To avoid having a messy-looking newsletter, ask your designer to add a lot of white space in the design.

You also want to make sure that your copywriting isn’t too lengthy or wordy. Try to keep your copy simple and concise. After all, your readers have a ton of other emails to check. Having attractive headlines with a short description that get to the point will more likely have a better engagement rate. Your readers will know where exactly to look, and what to click.

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Always do test runs of your newsletters

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