Always do test runs of your newsletters

Testing your emails will help perfect your newsletters to a tee. You have to test out different types of newsletters to see what works best for your audience and your email list. Like we mentioned before, going for niche topics helps increase engagement, so if you feel like you need to narrow down your email to get more subscribers and a better response rate, then test that out!

You can also test out your subject lines to see what results with more opens, and experiment with your newsletter design to see if it results in less spam.

Other things you could test out in your email newsletters are:

• Short and witty subject lines, versus more professional ones
• Your call to action – where it’s placed, what it looks like, and the copy used
• Images, versus no images
• Mobile, versus desktop version
• The sender’s name

Always be sure to test your emails first. You don’t want to send your newsletter to 1,000+ readers, only to find out that you have an obvious typo in one of your headers! You also want to make sure that the newsletter looks great in both mobile and desktop versions, so sending a test copy will help pinpoint any of those out.