Educate your readers, and then promote your products or services

You want to balance out your content so that you are informing and teaching your audience more than you are promoting your products. Online studies show that you should keep it at a 90% to 10% ratio. Most of the time, your readers won’t really care to check something that doesn’t directly affect their lives.

In that case, a newsletter can serve as a great opportunity to educate your audience or teach them something new. For example, you can provide how-to content. It’s important to always keep your newsletters relevant to ongoing trends, so that you’re not out of place when there’s a buzz everyone’s talking about.

So, don’t focus on promoting yourself. Focus on providing your readers with relevant, educational content. This will create higher click through and engagement rates.