Plan out what kind of newsletter you want

Our inboxes are cluttered as it is, and it’s no good adding more scattered content to the mix by having an unplanned, sloppy newsletter. That will end up confusing your readers, and can get you a lot of unsubscribes.

Instead, you need to find a way to make your email series all related. Find that one focus that brings all your newsletters together. For example, if you are in the News industry, you might want to show off your best headlines of the week in your subject line.

You can create niche newsletters within your market to attract a more specific audience. BuzzFeed, for example, is exceptional when it comes to their Email Marketing. They have created several niche newsletters sharing the countless content and stories that they have on their website. Some of their newsletter niches include “Nifty Home” which offers DIY projects and home décor recommendations, or “Virtual Vacation” which provides a virtual travel experience from the comfort of your inbox. The narrower your niche, the more engagement and conversions you can create.